How optimistic are you for the next 12 months? (Aberdeen and Aberdeenshire respondents)
The Tourism Industry Barometer is a nationwide survey conducted on a quarterly basis. The survey is a partnership between VisitScotland, local councils and destination organisations. The results are used at a regional level to provide feedback to businesses on how tourism in our area is performing.
63 respondents from Aberdeen and Aberdeenshire gave feedback on Quarter 4 2018 (October to December inclusive).
Aswell as asking about optimism levels for the next 3 months, the Barometer also asks respondents to rate their levels of optimism for the next 12 months.
The Aberdeen and Aberdeenshire sample responded very positively with almost three-quarters of the sample claiming to be very or quite optimistic about the next 12 months, slightly above the Scottish response at 70%.
The national response for Optimism levels was as follows:
Very Optimistic: 23%
Quite Optimistic: 47%
Neutral: 20%
Not Very Optimistic: 5%
Not At All Optimistic: 3%
The Aberdeen and Aberdeenshire sample is relatively small so do treat results with some caution.