How are your visitor numbers compared to same quarter last year? (Aberdeen and Aberdeenshire Respondents)
The Tourism Industry Barometer is a nationwide survey conducted on a quarterly basis. The survey is a partnership between VisitScotland, local councils and destination organisations. The results are used at a regional level to provide feedback to businesses on how tourism in our area is performing.
63 respondents from Aberdeen and Aberdeenshire gave feedback on Quarter 4 2018 (October to December inclusive).
Nearly one-third of respondents stated that visitor numbers were up in comparison to the same period for 2017 (October to December). This closely mirrored the figure for Scotland as a whole, see below.
Locally, fewer businesses stated that visitor numbers were similar, almost 10 percentage points less than the national picture. Also, a greater % of local businesses reported a decline in visitor numbers this quarter than the Scotland-wide sample.
Up: 31.21%
Similar: 38.70%
Down: 22.48%
Business Closed: 7.61%
The Aberdeen and Aberdeenshire sample is relatively small so do treat results with some caution.