How likely are you to think of Aberdeen/Aberdeenshire as a visitor destination?

    Regional Key Performance Indicators

    Perceptions: Aberdeen and Aberdeenshire as a visitor destination

    Source: VA Perceptions Research 2017

    These findings are drawn from Perceptions research undertaken by Aberdeen and Grampian Chamber of Commerce on behalf of VisitAberdeenshire in February 2017.

    The high number of respondents selecting "neither likely nor unlikely" indicates there is a group of potential visitors who have neutral opinions regarding Aberdeen and Aberdeenshire. This presents an opportunity to increase awareness of the region as a tourist destination and to increase the % of those who are "Fairly Likely or Very Likely" to visit. 

    Base Sample: 1948

    To see other key results from the Perceptions Research, please click on the links below.


    Perceptions: Associate with Aberdeen and Aberdeenshire? Perceptions: 3 words to describe Aberdeen and Aberdeenshire Perceptions: Aberdeen and Aberdeenshire Attributes

    Want to know more?

    To find out about how insights can help your business


    Contact us
    Exit Dashboard