Would you recommend visiting Aberdeenshire to family and friends?

    Regional Key Performance Indicators

    Visitor Survey: Would Visitors Recommend Destination to Family and Friends?

    Source: VA Visitor Survey Spring 2019

    This key finding is drawn from the spring 2019 wave of VisitAberdeenshire's Visitor Survey project, undertaken by Aberdeen and Grampian Chamber of Commerce. Fieldwork took place in the first two weeks of April at key attractions and areas known for visitor footfall across the region.

    97% said yes, they would recommend visiting Aberdeenshire to friends and family, a reassuring result given the region's high "visiting friends and relative" figure (as identified within VisitScotland's Visitor Survey 2015/2016). This was the highest response rate in the history of the project (6 waves).

    Base Sample: 398

    For information, 42% of respondents were overnight visitors.

    To read further findings from our Visitor Survey, please click on the links below.


    Visitors Rating of Trip Overall Rating of Aspects of Trip Visitor Opinions on Aberdeenshire Visitor Shifts in Perceptions following Visit

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