How optimistic are you for the next 3 months? (Aberdeen and Aberdeenshire respondents)

    The Industry Perspective

    VisitScotland Tourism Barometer Q2 2018: Optimism Levels

    Source: VisitScotland Tourism Barometer

    The Tourism Industry Barometer is a nationwide survey conducted on a quarterly basis. The survey is a partnership between VisitScotland, local councils and destination organisations. The results are used at a regional level to provide feedback to businesses on how tourism in our area is performing.

    Aberdeenshire participated in the survey for the first time recently, reporting on business performance for Q2, 2018 (Respondents = 100). 

    The Scotland-wide picture (Respondents = 1171) for Optimism levels was as follows:

    Very Optimistic: 30.28%

    Quite Optimistic: 38.81%

    Neutral: 20.84%

    Not Very Optimistic: 7.10%

    Not At All Optimistic: 2.96%

    Over 60% of the Aberdeenshire respondents were Optimistic, however they were below the Scotland-wide average for "Very Optimistic", and above the Scotland-wide average for Neutral.

    We also achieved a sub-regional report for Aberdeen City (Respondents = 30):

    Very Optimistic: 26.67%

    Quite Optimistic: 33.33%

    Neutral: 33.33%

    Not Very Optimistic: 6.67%

    Not At All Optimistic: 2.96%


    VisitScotland Tourism Barometer Q2 2018: Visitor Numbers VisitScotland Tourism Barometer Q2 2018: Turnover

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