How optimistic are you for the next 12 months? (Aberdeen and Aberdeenshire respondents)

    The Industry Perspective

    VisitScotland Tourism Barometer Q4 (Oct-Dec) 2018: Optimism Levels - Next 12 months

    Source: VisitScotland Tourism Barometer

    The Tourism Industry Barometer is a nationwide survey conducted on a quarterly basis. The survey is a partnership between VisitScotland, local councils and destination organisations. The results are used at a regional level to provide feedback to businesses on how tourism in our area is performing.

    63 respondents from Aberdeen and Aberdeenshire gave feedback on Quarter 4 2018 (October to December inclusive).

    Aswell as asking about optimism levels for the next 3 months, the Barometer also asks respondents to rate their levels of optimism for the next 12 months

    The Aberdeen and Aberdeenshire sample responded very positively with almost three-quarters of the sample claiming to be very or quite optimistic about the next 12 months, slightly above the Scottish response at 70%.

    The national response for Optimism levels was as follows:

    Very Optimistic: 23%

    Quite Optimistic: 47%

    Neutral: 20%

    Not Very Optimistic: 5%

    Not At All Optimistic: 3%

    The Aberdeen and Aberdeenshire sample is relatively small so do treat results with some caution.

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