How optimistic are you for the next 3 months? (Aberdeen and Aberdeenshire respondents)

    The Industry Perspective

    VisitScotland Tourism Barometer Q4 (Oct-Dec) 2018: Optimism Levels - Next 3 months

    Source: VisitScotland Tourism Barometer

    The Tourism Industry Barometer is a nationwide survey conducted on a quarterly basis. The survey is a partnership between VisitScotland, local councils and destination organisations. The results are used at a regional level to provide feedback to businesses on how tourism in our area is performing.

    63 respondents from Aberdeen and Aberdeenshire gave feedback on Quarter 4 2018 (October to December inclusive).

    Just over 40% of Aberdeen and Aberdeenshire respondents claimed to be very or quite optimistic about the next 3 months, 10 percentage points below the Scotland-wide picture, see below.

    This is a similar outlook to the previous wave, again indicative of the nature of our seasonal product and the winter/early Spring months being a traditionally quieter period for many businesses.

    The national response for Optimism levels was as follows:

    Very Optimistic: 16.55%

    Quite Optimistic: 34.60%

    Neutral: 30.57%

    Not Very Optimistic: 12.99%

    Not At All Optimistic: 5.29%

    The Aberdeen and Aberdeenshire sample is relatively small so do treat results with some caution.

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