How are your visitor numbers compared to same quarter last year? (Aberdeen and Aberdeenshire Respondents)

    The Industry Perspective

    VisitScotland Tourism Barometer Q4 (Oct-Dec) 2018: Visitor Numbers

    Source: VisitScotland Tourism Barometer

    The Tourism Industry Barometer is a nationwide survey conducted on a quarterly basis. The survey is a partnership between VisitScotland, local councils and destination organisations. The results are used at a regional level to provide feedback to businesses on how tourism in our area is performing.

    63 respondents from Aberdeen and Aberdeenshire gave feedback on Quarter 4 2018 (October to December inclusive).

    Nearly one-third of respondents stated that visitor numbers were up in comparison to the same period for 2017 (October to December). This closely mirrored the figure for Scotland as a whole, see below.

    Locally, fewer businesses stated that visitor numbers were similar, almost 10 percentage points less than the national picture. Also, a greater % of local businesses reported a decline in visitor numbers this quarter than the Scotland-wide sample.

    Up: 31.21%

    Similar: 38.70%

    Down: 22.48%

    Business Closed: 7.61%

    The Aberdeen and Aberdeenshire sample is relatively small so do treat results with some caution.


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