Which of the following, if any, do you associate with Aberdeen/Aberdeenshire?

% Agreed
Tourism Assets
Visitor Perceptions and Experiences

Perceptions: Associate with Aberdeen and Aberdeenshire?

Source: VA Perceptions Research 2017

These findings are drawn from Perceptions research undertaken by Aberdeen and Grampian Chamber of Commerce on behalf of VisitAberdeenshire in February 2017.

Clear association by visitors with some of our core products and experiences, but the chart also highlights an opportunity to strengthen awareness in several areas, particularly those which have been identified as competitive strengths within the Destination Strategy 2018-2023, for example, Food & Drink, Golf, and Festivals & Events.

Base Sample: 1896

To see other key results from the Perceptions Research, please click on the links below.

Perceptions: Aberdeen and Aberdeenshire as a visitor destination Perceptions: 3 words to describe Aberdeen and Aberdeenshire Perceptions: Aberdeen and Aberdeenshire Attributes

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