Rating of Aspects of Trip

Aspects of Trip
% Agreement/Disagreement
    Visitor Perceptions and Experiences

    Visitor Survey: Aspects of Trip Ratings

    Source: VA Visitor Survey Summer 2019

    These results are drawn from the summer 2019 wave of the Aberdeenshire Visitor Survey, undertaken by Aberdeen and Grampian Chamber of Commerce.

    Base Samples (see below) are smaller than the overall visitor survey, so please treat results with caution. 

    The net positive scores (Excellent/Good combined) are as follows:

    Accommodation: 90% (BS = 186)

    Attractions: 87% (BS = 403)

    Quality of restaurants/eating out facilities: 80% (BS = 318)

    Activities: 86% (BS = 316)

    Information available on the region: 82% (BS = 329)

    Events: 74% (BS = 162)

    Whilst these are all very positive, attention should be paid to the split between Excellent and Good within each statement, clearly illustrating opportunities to improve the product further, and shift more experiences, and responses, towards Excellent.  

    To read further findings from our Visitor Survey, please click on the links below.

    Visitors Rating of Trip Overall Visitor Survey: Recommend Aberdeenshire? Visitor Opinions on Aberdeenshire Visitor Shifts in Perceptions following Visit

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