Purpose of Visit to Aberdeen and Aberdeenshire 2017 - Domestic Visitors

    Who is the Aberdeen and Aberdeenshire Visitor?

    Purpose of Visit - Domestic Visitors 2017

    Source: VisitScotland Regional Insights

    This data is drawn from the Great Britain Tourism Survey, a national consumer survey measuring the volume and value of domestic overnight tourism trips taken by residents in Great Britain. 

    The Scotland-wide figures are:

    Holiday: 56%

    VFR: 26%

    Business: 16%

    As perhaps anticipated, Aberdeen and Aberdeenshire is currently below the national average in terms of the % share who travel to the region for holiday purposes and is well above the Scotland average for those who travel for Business purposes, and marginally above the Scotland average for VFR.

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