Scotland Visitor Survey: Activities Undertaken by Visitors 2015 & 2016

The 2015 & 2016 Scotland Visitor Survey was carried out by Jump Research for VisitScotland. The nature of this work is to strengthen our understanding of visitor behaviour and visitor experiences.

The most popular activities on overnight visits to Aberdeen and Aberdeenshire were sightseeing, visiting castles, historic houses or stately homes, and taking short walks or strolls. 

Visitors to Aberdeen and Aberdeenshire were slightly more likely to go sightseeing and to visit a castle, historic house or stately home than the average visitor to Scotland.

Due to the small Base Sample (193), please treat these results with caution. 

Hover over the chart points to see percentages.